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Like most people who've tested VR, I've felt uncomfortable rubbernecking my head in circles, mouth agape, with a clunky black box cinched to my face. I know I look silly in the photos people snap while I'm in VR. But in a few years, we might be spending more of our money on virtual reality than on music worldwide. An evolving body of science suggests this kind of immersion and interaction fires up your brain in ways a big-screen movie or a book can't. That's allowing studios like Baobab to drive the art of storytelling.

In Baobab's case, it's with help from bouncy bunnies, zany aliens and a bashful skunk, When Chloe the white bunny hops up to you in "Invasion" and twitches her pink nose to sniff you, she's subtly mimicking your own movements in the same way two people on a good first date mirror body language, You may not realize it, but Chloe's subconsciously signaling "I'm into you.""We're trying to see, can we get you to forget about the interface and feel as though it's completely real?" says Maureen Fan, Baobab's co-founder and CEO, "You feel like [Chloe's] so real, you actually really love her."Research by Stanford University suggests that kind of flirtation iphone case brands has the same effect in virtual reality as it does in real life, And when you remember an experience in VR, your brain's hippocampus — believed to regulate emotion and memory — lights up, as it does with real recollections..

Baobab co-founder Eric Darnell says VR combines the participation of actual reality and gaming, the bigger-than-life stories of games and cinema, and the empathy of film and real life. "If you think of an intense experience you've had in your life that has changed the way you think or behave — and if you believe that VR can feel real — then you can start to understand how VR experiences can change the way you think or behave," says Jeremy Bailenson, founding director of the school's Virtual Human Interaction Lab.

In other words, VR animation fools your brain into thinking a story's characters are actually real, That in turn forges an emotional connection with them, By tricking your subconscious, Baobab is hacking its VR-powered tales more deeply into your head, What does that mean for you and me?, Imagine walking through a deserted park at sunrise when you spot a girl, too young to be by herself, crying on a bench, If you're seeing her iphone case brands in a film, your heart may go out to her, but you don't take any action inside the darkened theater except maybe to munch on more popcorn, If you see her in a video game, you might talk to her because she could be part of your quest, If you see her in the real world, you'd probably feel compelled to help her, In real life, you know the stakes are higher..

That's how Eric Darnell, a co-founder of Baobab and its chief creative officer, explains the new interactive format: It combines the participation of actual reality and gaming, the bigger-than-life stories of games and cinema, and the empathy of film and real life. "You can take those three things — film and games and real life — and make a little Venn diagram," Darnell tells me. "Right in the middle, I think, is VR."Darnell, who in 1998 directed DreamWorks' first CG film, "Antz," knows how to tell a story. Seeing him spin a yarn feels like witnessing a proto-form of virtual reality as he reels you into the imaginary world of "Asteroids," the company's second release after "Invasion," about two aliens named Mac and Cheez. Darnell opens his hazel eyes wide and his soft voice speeds up as he relives Mac's increasing desperation for you to wake up Cheez, his unconscious spaceship co-pilot. And when Mac rejoices at Cheez's revival, I watch Darnell's eyes crinkle up behind his wire-rimmed glasses and see him smile and exhale an almost inaudible laugh.