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WWDC 2017: All the news so far. The tech giant already offers tablets at 12.9 inches, 9.7 inches and 7.9 inches, so why do yet another size? Because this one might be just right. Some people say the large iPads are too big, others say the smaller ones are too tiny. Can there be one that's just right?. That's what Apple's hoping people will say about its latest iPad, the 10.5-inch iPad Pro, an newly sized tablet designed as an in-between of its hulking 12.9-inch iPad Pro (first released in 2015; starting at $799), its 9.7-inch iPad Pro (released in 2016; starting at $599) and its even smaller 7.9-inch iPad Mini (updated last year; starting at $399).

Apple marketing executive Phillip Schiller shows off the new HomePod speaker, In addition, Apple showed off upgraded iMacs, MacBooks and made its pitch to professionals with the slightly paris iphone case more powerful iMac Pro and the new 10.5-inch iPad Pro, The products underscore a break from the typical Worldwide Developer Conference, Apple's annual confab for its most hardcore -- and technically savvy -- community is typically focused on software updates and new features in its growing stable of operating systems, Apple stepped up its game this year, after 2016's conference took a scattershot approach that offered few standouts despite a dizzying array of news..

Beyond the new products, Apple talked about a new direction in the form of augmented reality, technology that overlays digital images on the real world, as seen with Pokemon Go or Snapchat filters. The company introduced ARKit, a set of tools that lets developers build AR apps into iPhones and iPads. It's no coincidence that Apple brought more substantial announcements to this year's conference. The company has watched as fellow tech titans Microsoft, Facebook and Google touted whiz-bang developments in artificial intelligence, better digital assistants, messaging, image recognition, AR and virtual reality. These companies are positioning themselves to shape the future of our tech worlds, and Apple doesn't want to be left behind.

Apple unloaded in a two-hour-plus presentation that touched on everything from new products to slightly paris iphone case new features coming to iOS 11, Here are the highlights, Apple has a product that promises to "rock the house." But what if that house is already rockin'?, That's the situation that Apple finds itself as it showed off its HomePod, a speaker that looks and acts a lot like competing products from Amazon and Google, The only hitch is Amazon has been at this since late 2014 with its family of Echo speakers, and Google introduced its Home speaker last year..

Apple presents the HomePod as a high-end speaker with surround sound, the ability to recognize where it is spatially and a DJ able to provide you with the best tunes. It will also tap into Siri's voice-recognition abilities to answer questions and control the smart home, but much of the time was spent talking about audio quality. "Apple is smart to position it as music centric rather than yet another smart speaker or just a home for a digital assistant," said Jan Dawson, an analyst at Jackdaw Research. "That both plays to Apple's strength and history in music and avoids the direct comparison in terms of price because this really does a lot more."The company will need to show why the speaker is markedly better than the competition due to the price gap. At $349, it is far more expensive than the Echo ($180) and Home ($129). Amazon's most popular speaker, the Echo Dot, is only $50.