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Plus, the tech doesn't only work in Apple's demos at WWDC: Developers who've installed the new iOS 11 preview build on their own iPhones and iPads are uploading YouTube videos that show it works in the varying environments and lighting conditions of the real world, too. While not every recent iPhone or iPad will be able to run AR apps, millions upon millions are already eligible -- and presumably, every new iPhone and iPad from here on out. You can't say the same about Google's AR initiative, which not only has to convince each Android hardware partners to put a big, presumably costly Tango sensor module in the back of their phones, but also sell consumers on those specialized handsets instead of sleeker ones without.

So far, only two Tango phones exist, of which one was a flop, and the other set to be a Verizon exclusive in the US this summer, What if Google adopts a simpler, single-camera AR technique too? Android runs on so many different phones and software revisions that it might be hard to catch up, It could be even more of a challenge for AR rivals Facebook, Microsoft and Snapchat, which have to build apps that run on top of iOS and Android since soft touch comold case for apple iphone xs max - cream/soft touch comold feeder stripe clocktower they don't have popular phones of their own, Apple's original iPhone didn't kick off the smartphone: it was predated by the BlackBerry, the Palm Treo, Windows Phones and other devices..

Despite its reputation as an innovator, Apple has a long history of being fashionably late to the party. "For us, it's never been about being first to anything," Cook said in a WWDC interview with Bloomberg. "We didn't have the first MP3 player. We didn't have the first smartphone. We didn't have the first tablet," he continued, explaining why the company's new HomePod smart speaker -- unveiled alongside AR and VR announcements -- was arriving so long after Amazon's Echo and Google Home. "It's not about being first. It's about being the best."In almost all those cases, Apple revealed its products with a flashy presentation to drum up consumer excitement. The company's move to AR and VR isn't quite the same; AR and VR are being telegraphed even earlier so app developers can begin to tinker around with the tech, and so new hardware and accessories can be lined up without piercing the veil of secrecy.

That's important, because so far, Apple's demos don't feel like game changers, An interactive Star Wars VR scene from Lucasfilm's Industrial Light & Magic division? Cool, but you've been able to download a similar one for VR-ready Windows PCs for months now, A slightly more realistic Pokemon Go? Great, but that's so 2016, And while Apple's AR demo (from Peter Jackson's company soft touch comold case for apple iphone xs max - cream/soft touch comold feeder stripe clocktower Wingnut AR) was graphically quite impressive, it wasn't interactive, But Apple didn't necessarily need to wow right out of the gate, Whether it's the next iPhone (expected in September) or even a rumored future standalone set of "Apple Glasses," there are still opportunities to deliver Steve Jobs-level oomph to millions upon millions of mainstream Apple fans who don't follow developer conferences to begin with..

While Apple may have leapfrogged the pack on AR, its VR lead is a bit less sure. To start: Apple execs didn't say the word "game" even once during the VR portions of the June 5 WWDC keynote. Even that slick Star Wars demo with Darth Vader was showing off how Lucasfilm can build VR experiences on the Mac, not necessarily how Mac owners will be able to experience such things for themselves. And while Epic Games founder Tim Sweeney tells CNET that Mac users will be able to get VR games through Valve's Steam game platform, it's not clear if developers will hop on board. (Valve didn't respond to a question about whether it would commit to bringing its own upcoming VR games to Mac.).